Master Conversational Interview Techniques
Fundamentals of User Interviews
This offering delves into the fundamentals of user interviews, emphasizing when, why, and how to conduct them. Participants will explore the best questions to ask, ensuring they are informed and impactful. Additionally, we cover the significance of semi-structured interviews specifically for UX design projects, and how to determine sample sizes suitable for meaningful studies. Attendees will gain practical knowledge to enhance their interviewing skills for better research outcomes.
Interview Design and Facilitation
In this module, participants will learn how to design comprehensive interview guides that elicit rich data. The course covers effective techniques for writing unbiased questions and strategies for probing deeper into responses to uncover hidden beliefs and values. Furthermore, attendees will gain insights into managing participant dynamics, including handling nervous or excessively talkative individuals. By mastering these skills, participants can ensure their interviews are both productive and engaging.
Analyzing Interview Data
This section focuses on the analysis phase of interviews, teaching participants how to perform thematic analysis and code their data accurately. Attendees will learn the steps to transition from descriptive to interpretative coding and how to summarize their findings in a meaningful way. By applying these techniques, participants will be able to uncover major themes and insights from their interviews, which are crucial in informing design and strategy.
Qualitative and Quantitative Integration
Participants will gain a comprehensive overview of qualitative research methodologies and their relevance to user interviews. This offering emphasizes the differences between qualitative and quantitative methods while illustrating their complementary nature in research projects. By understanding these methodologies, attendees will learn to leverage both types of research for more robust insights. This foundational knowledge helps ensure that participants can design effective mixed-methods studies in their professional practice.
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